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How has >>ethnic entrepreneurship<< emerged and developed since the late eighties in Berlin? In his study, Baris UElker answers this question by relying on the experiences of immigrants from Turkey. Most academic studies on >>ethnic entrepreneurship<< have focused either on the >>most unitary<< structure available in the >>natural flow of history<< or on the pre-given >>cultural<< characteristics of immigrants. This book instead sets historical ruptures, conditions of possibility and individual practices in context. It analyzes how human beings have been turned into >>ethnic entrepreneurs<< and explains the ways of governing the self and others in the neoliberal urban context.