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Technological Innovation : Generating Economic Results: The Evolving Landscape. 2nd ed. 技術革新－経済的結果を生み出す 第2版
・ISBN 978-1-78635-238-5 hard US$ 200.99
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お気に入り
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| 著者・編者 | Thursby, Marie C. (ed.), |
|---|---|
| シリーズ | Advances in the Study of Entrepreneurship, Innovation and Economic Growth |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2016 |
| ページ数 | 413 pp. |
| 言語 | ENG |
| ニュース番号 | ＜632-724 632-P1348＞ |
解説
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.