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Doing Business in China. 4th ed. 中国でビジネスを行う 第4版
・ISBN 978-1-138-94482-4 hard GB£ 160.00
￥50,688.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-138-94483-1 paper GB£ 39.99
￥12,668.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Ambler, Tim / Witzel, M. / Xi, Chao, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2017 |
| ページ数 | 257 pp. |
| 言語 | ENG |
| ニュース番号 | ＜632-695 632-P1266＞ |
解説
China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context.
Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including:
- Factors that lead to business success
- 14 new or revised case studies, including include windfarms, fine wines and new consultancy businesses
- Discussion of marketing issues, notably products, pricing, distribution, advertising and promotion
- Dos and don'ts when choosing business partners and negotiating
- Guides to further resources in local cultures to help businesses tailor their strategies to local conditions.
Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.