株式会社極東書店トップ ＞ 商品一覧 ＞ Presidential Campaigns in Latin America : Electoral Strategies and Success Contagion.
商品詳細
Presidential Campaigns in Latin America : Electoral Strategies and Success Contagion. ラテンアメリカにおける大統領選挙運動 －選挙戦略と成功の波及－
・ISBN 978-1-107-13114-9 hard GB£ 99.00
￥31,363.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-316-44303-3
| 著者・編者 | Boas, Taylor C., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2016 |
| ページ数 | 258 pp. |
| 言語 | ENG |
| ニュース番号 | ＜632-2094＞ |
解説
How do presidential candidates in new democracies choose their campaign strategies, and what strategies do they adopt? In contrast to the claim that campaigns around the world are becoming more similar to one another, Taylor Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through a process called success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in the future. He develops this argument for the cases of Chile, Brazil, and Peru, drawing on interviews with campaign strategists and content analysis of candidates' television advertising from the 1980s through 2011. The author concludes by testing the argument in ten other new democracies around the world, demonstrating substantial support for the theory.