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The Strategic Management of Information Systems : Building a Digital Strategy. 4th ed. 戦略的情報システム計画 第4版
・ISBN 978-0-470-03467-5 paper US$ 86.95
￥20,372.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Peppard, Joe / Ward, J., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2016 |
| ページ数 | 504 pp. |
| 言語 | ENG |
| ニュース番号 | ＜631-L617 631-L652＞ |
解説
- A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
- Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
- Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
- Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.