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Building the Entrepreneurial Organisation. 企業家的組織の構築
・ISBN 978-1-138-86112-1 hard GB£ 187.99
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・ISBN 978-1-138-86113-8 paper GB£ 53.99
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-315-71608-4
| 著者・編者 | Mosey, Simon / Noke, H. / Kirkham, P., |
|---|---|
| シリーズ | Routledge Masters in Entrepreneurship |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 138 pp. |
| 言語 | ENG |
| ニュース番号 | <631-821 631-L594> |
解説
Entrepreneurship is often focused on understanding new ventures, but the entrepreneurial flame is required in growing organisations too. This textbook examines how organisations can become more entrepreneurial to achieve sustainable growth.
The authors show how entrepreneurship can be used to address crisis points of growth within small firms and to overcome the limitations of stagnation within large firms. By integrating entrepreneurship and innovation management, the book presents a framework to diagnose entrepreneurial behaviour within existing firms. Drawing upon research and reflecting practice across a range of industries, from football, through Silicon Valley, to the retail sector, it includes insights from leading practitioners.
The authors build an understanding of entrepreneurship in context to provide diagnostic tools to help organisations make entrepreneurship central to their culture. This unique text is therefore useful reading for business students from advanced undergraduate to executive education.