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The Psychology of Influence. 影響の心理学
・ISBN 978-1-138-66743-3 hard GB£ 210.00
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・ISBN 978-1-138-65539-3 paper GB£ 55.99
￥17,737.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-61890-6
| 著者・編者 | Pligt, Joop van der / Vliek, M., |
|---|---|
| 出版社 | (Psychology Pr., UK) |
| 出版年月 | 2016 |
| ページ数 | 250 pp. |
| 言語 | ENG |
| ニュース番号 | ＜631-2723＞ |
解説
Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.
In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:
- When do arguments become persuasive?
- What influence do role models have?
- What role do simple rules of thumb, social norms or emotions play?
- Which behaviours are difficult to influence, and why?
Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.