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Faked in China: Nation Branding, Counterfeit Culture, and Globalization.

Faked in China: Nation Branding, Counterfeit Culture, and Globalization.

・ISBN 978-0-253-01839-7 cloth US$ 80.00

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・ISBN 978-0-253-01846-5 paper US$ 30.00

¥7,029.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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著者・編者Yang, Fan,
シリーズGlobal Research Studies
出版社(Indiana U. Pr., US)
出版年月2016
ページ数284 pp.
言語ENG
ニュース番号<631-2040>

解説

Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the globalizing Intellectual Property Rights (IPR) regime that give rise to competing visions for the nation. Nation branding is a state-sanctioned policy, captured by the slogan "From Made in China to Created in China," which aims to transform China from a manufacturer of foreign goods into a nation that creates its own IPR-eligible brands. Counterfeit culture is the transnational making, selling, and buying of unauthorized products. This cultural dilemma of the postsocialist state demonstrates the unequal relations of power that persist in contemporary globalization.