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Refining Milestone Mass Communications Theories for the 21st Century. 21世紀のために画期的なマスコミュニケーション理論を改善する
・ISBN 978-1-138-93215-9 2015 hard GB£ 171.99
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・ISBN 978-1-138-29488-2 2017 paper GB£ 53.99
￥17,103.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Wei, Ran (ed.), |
|---|---|
| 出版社 | (Routledge, UK) |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜625-2486＞ |
解説
The 'Milestones' essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.