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Hallyu 2.0 : The Korean Wave in the Age of Social Media. ソーシャルメディアの時代の韓流
・ISBN 978-0-472-07252-1 cloth US$ 85.00
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・ISBN 978-0-472-05252-3 paper US$ 35.95
￥8,422.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Lee, Sangjoon / Nornes, Abé Markus (eds.), |
|---|---|
| シリーズ | Perspectives on Contemporary Korea |
| 出版社 | (U. Michigan Pr., US) |
| 出版年月 | 2015 |
| ページ数 | 296 pp. |
| 言語 | ENG |
| ニュース番号 | ＜625-2062 625-2490＞ |
解説
Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation.
Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.