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Name: Online Political Communication : How to Use the Web to Build Consensus and Boost Participation.
Price: 13361 JPY
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Author: Giansante, Gianluca
ISBN: 978-3-319-17616-1

Online Political Communication : How to Use the Web to Build Consensus and Boost Participation. オンラインの政治的コミュニケーション

・ISBN 978-3-319-17616-1 hard EUR 49.99

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著者・編者	Giansante, Gianluca,
出版社	(Springer, GW)
出版年月	2015
ページ数	200 pp.
言語	ENG
ニュース番号	＜625-1644＞

解説

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.