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Name: Market Mediations : Semiotic Investigations on Consumers, Objects and Brands.
Author: Heilbrunn, Benoit
ISBN: 978-1-137-50996-3

Market Mediations : Semiotic Investigations on Consumers, Objects and Brands. 市場の介入－消費者、物、ブランドの記号論的調査

・ISBN 978-1-137-50996-3 hard

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著者・編者	Heilbrunn, Benoit,
出版社	(Palgrave Macmillan, UK)
出版年月	2015
ページ数	288 pp.
言語	ENG
ニュース番号	＜624-1000＞

解説

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.