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Name: Trendology : Building an Advantage through Data-Driven Real-Time Marketing.
Author: Kerns, Chris
ISBN: 978-1-137-47955-6

Trendology : Building an Advantage through Data-Driven Real-Time Marketing. データ主導のリアルタイム・マーケティングを通じて優位を構築する

・ISBN 978-1-137-47955-6 hard

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著者・編者	Kerns, Chris,
出版社	(Palgrave Macmillan, UK)
出版年月	2014
ページ数	256 pp.
言語	ENG
ニュース番号	＜619-609＞

解説

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.