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商品詳細

Name: Big Social Mobile : How Digital Initiatives Can Reshape the Enterprise and Drive Business Results.
Author: Giannetto, David F.
ISBN: 978-1-137-41039-9

Big Social Mobile : How Digital Initiatives Can Reshape the Enterprise and Drive Business Results.

・ISBN 978-1-137-41039-9 hard

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著者・編者	Giannetto, David F.,
出版社	(Palgrave Macmillan, UK)
出版年月	2014
ページ数	xiv, 239 pp.
言語	ENG
ニュース番号	＜619-540＞

解説

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.