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Promoting Sustainable Living : Sustainability as an Object of Desire.
・ISBN 978-1-138-01783-2 2015 hard GB£ 187.99
￥59,555.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-138-74368-7 2017 paper GB£ 55.99
￥17,737.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-78012-2
| 著者・編者 | Karakiewicz, Justyna / Yue, A. / Paladino, A., |
|---|---|
| シリーズ | Routledge Studies in Sustainability |
| 出版社 | (Routledge, UK) |
| ページ数 | 218 pp. |
| 言語 | ENG |
| ニュース番号 | ＜616-L843＞ |
解説
Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction.
Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an "object of desire" that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives.
This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.