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商品詳細

Name: The New Chinese Traveler : Business Opportunities from the Chinese Travel Revolution.
Author: Bowerman, Gary
ISBN: 978-1-137-39728-7

The New Chinese Traveler : Business Opportunities from the Chinese Travel Revolution. 中国人の旅行革命によるビジネスの機会

・ISBN 978-1-137-39728-7 paper

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著者・編者	Bowerman, Gary,
シリーズ	Palgrave Pocket Consultants
出版社	(Palgrave Macmillan, UK)
出版年月	2014
ページ数	244 pp.
言語	ENG
ニュース番号	＜616-850 616-L727＞

解説

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.