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Measures for Innovating Business Models : An Empirical Study of German SMEs. イノベーション・ビジネス・モデルの基準 －ドイツの中小企業の経験的研究－
・ISBN 978-3-658-05534-9 soft EUR 49.99
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| 著者・編者 | Buliga, Oana, |
|---|---|
| シリーズ | BestMasters |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2014 |
| ページ数 | xiii, 74 S. |
| 言語 | GER |
| ニュース番号 | ＜616-786 616-847＞ |
解説
The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.