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Fundraising and Institutional Advancement : Theory, Practice, and New Paradigms. 資金調達と機関の進歩－理論、実践、新しいパラダイム
・ISBN 978-0-415-51733-1 hard GB£ 210.00
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・ISBN 978-0-415-51734-8 paper GB£ 55.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-12385-0
| 著者・編者 | Drezner, Noah D. / Huehls, F., |
|---|---|
| シリーズ | Core Concepts in Higher Education |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 168 pp. |
| 言語 | ENG |
| ニュース番号 | ＜616-2613＞ |
解説
In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions-including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders-this book helps readers apply theory to the practice of advancement in post-secondary education.
Special Features:
- Coverage of historical and theoretical underpinnings and insights from related literature and research.
- Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni.
- On-the-ground case studies bring theories into focus by creating a bridge to experience and action.
- Practical implications for the design of fundraising campaigns and strategies.
- Guiding questions that encourage students to think beyond the current literature and practice.
This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.