株式会社極東書店トップ ＞ 商品一覧 ＞ Media Convergence Handbook. Vol. 2. : Firms and User Perspectives.
商品詳細
Media Convergence Handbook. Vol. 2. : Firms and User Perspectives. メディアの集中ハンドブック 第2巻 企業と利用者の視点
・ISBN 978-3-642-54486-6 hard EUR 99.99
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| 著者・編者 | Lugmayr, Artur / Dal Zotto, C. (eds.), |
|---|---|
| シリーズ | Media Business and Innovation |
| 出版社 | (Springer, GW) |
| 出版年月 | 2014 |
| ページ数 | 300 pp. |
| 言語 | ENG |
| ニュース番号 | ＜615-1523＞ |
解説
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.