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Strategy for the Corporate Level : Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions. 2nd ed.
・ISBN 978-1-118-81837-4 hard US$ 50.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-20801-3
| 著者・編者 | Campbell, Andrew / Shitehead, J. / Alexander, M. et al., |
|---|---|
| 出版社 | (Jossey-Bass, US) |
| 出版年月 | 2014 |
| ページ数 | 387 pp. |
| 言語 | ENG |
| ニュース番号 | ＜614-L462＞ |
解説
This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.