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Designing Research Questionnaires for Business and Management Students.
・ISBN 978-1-4462-7356-2 hard GB£ 117.00
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・ISBN 978-1-4462-7357-9 paper GB£ 35.99
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納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4739-1741-5
| 著者・編者 | Ekinci, Yuksel, |
|---|---|
| シリーズ | Mastering Business Research Methods |
| 出版社 | (Sage, UK) |
| 出版年月 | 2015 |
| ページ数 | 184 pp. |
| 言語 | ENG |
| ニュース番号 | ＜614-L427＞ |
解説
In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.
Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.