株式会社極東書店トップ ＞ 商品一覧 ＞ Innovation Behavior of Older Consumers : An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership.
商品詳細
Innovation Behavior of Older Consumers : An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership. 高齢消費者のイノベーション行動
・ISBN 978-3-631-64149-1 hard SFR 96.30
￥27,753.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Tank, Armin, |
|---|---|
| シリーズ | Marktorientierte Unternehmensführung |
| 出版社 | (PL Academic Research, SZ) |
| 出版年月 | 2014 |
| ページ数 | xxviii, 337 pp. |
| 言語 | ENG |
| ニュース番号 | ＜614-932＞ |
解説
This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices - a product category that is characterized by an exceptionally high pace of innovation.