株式会社極東書店トップ ＞ 商品一覧 ＞ Advertising and Promotion. 3rd ed.
商品詳細
Advertising and Promotion. 3rd ed. 広告とプロモーション 第3版
・ISBN 978-1-4462-8071-3 hard GB£ 149.00
￥47,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-4462-8072-0 paper GB£ 45.99
￥14,569.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Hackley, Chris / Hackley, R. A., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2015 |
| ページ数 | 388 pp. |
| 言語 | ENG |
| ニュース番号 | ＜614-924＞ |
解説
This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges.
It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency.
The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose.
New to the third edition:
- chapter on strategy and creativity
- additional case studies with increased global coverage including emerging markets
- images of classic and recent ads from the street, print, online and television
- increased coverage of the internet, social media and their effects on advertising
- companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom
The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture.