株式会社極東書店トップ ＞ 商品一覧 ＞ Tweening the Girl : The Crystallization of the Tween Market.
商品詳細
Tweening the Girl : The Crystallization of the Tween Market.
・ISBN 978-1-4331-2176-0 hard SFR 179.85
￥51,832.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-4331-2175-3 paper SFR 44.60
￥12,853.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Coulter, Natalie, |
|---|---|
| シリーズ | Mediated Youth |
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2014 |
| ページ数 | 206 pp. |
| 言語 | ENG |
| ニュース番号 | ＜614-923 614-L1234＞ |
解説
Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label <> and were heralded by marketers, and subsequently the news media, as one of <>. Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how <>, which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.