株式会社極東書店トップ ＞ 商品一覧 ＞ Why Marketing to Women Doesn't Work : Using Market Segmentation to Understand Consumer Needs.
商品詳細
解説
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.