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Open Tourism : Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry. 観光産業が直面するオープン・イノベーション、 クラウドソーシング、協同消費
・ISBN 978-3-642-54088-2 hard EUR 169.99
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| 著者・編者 | Egger, Roman / Gula, I. / Walcher, D. (eds.), |
|---|---|
| シリーズ | Tourism on the Verge |
| 出版社 | (Springer, GW) |
| 出版年月 | 2016 |
| ページ数 | 400 pp. |
| 言語 | ENG |
| ニュース番号 | ＜614-893＞ |
解説
This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.
First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.