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The Audience Commodity in a Digital Age : Revisiting a Critical Theory of Commercial Media. デジタル時代におけるオーディエンスの商品 －コマーシャル・メディアの批判理論－
・ISBN 978-1-4331-2360-3 hard SFR 190.40
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お気に入り
★★★
・ISBN 978-1-4331-2359-7 paper SFR 46.95
￥13,530.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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お気に入り
★★★
| 著者・編者 | McGuigan, Lee / Manzerolle, V. (eds.), |
|---|---|
| シリーズ | Digital Formations |
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2014 |
| ページ数 | 447 pp. |
| 言語 | ENG |
| ニュース番号 | ＜614-2229 614-L1265＞ |
解説
This edited collection comprises foundational texts and new contributions that revisit the theory of the <> as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection.
The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.
The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.