株式会社極東書店トップ ＞ 商品一覧 ＞ The Handbook of International Advertising Research.
商品詳細
The Handbook of International Advertising Research. 国際広告研究ハンドブック
・ISBN 978-1-4443-3237-7 hard US$ 224.95
￥52,705.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-118-37846-5
| 著者・編者 | Cheng, Hong (ed.), |
|---|---|
| シリーズ | Handbooks in Communication and Media |
| 出版社 | (Wiley-Blackwell, UK) |
| 出版年月 | 2014 |
| ページ数 | 656 pp. |
| 言語 | ENG |
| ニュース番号 | ＜613-988 613-L1570＞ |
解説
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.
- Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area
- Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories
- Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education
- Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research
- Contributors represent the most highly respected academics among international advertising researchers