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Diversifying Retail and Distribution in Thailand. タイにおける小売・販売の多様化
・ISBN 978-616-215-057-9 paper US$ 27.50
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| 著者・編者 | Endo, Gen, |
|---|---|
| 出版社 | (Silkworm Books, TH) |
| 出版年月 | 2013 |
| ページ数 | 288 pp. |
| 言語 | ENG |
| ニュース番号 | ＜613-514 613-L1174＞ |
解説
Endo Gen analyzes Thailand's retail structure in the light of its entire distribution system, examining how changes have affected not only horizontal, competitive relationships between modern and traditional retailers, but also vertical relationships with manufacturers and wholesalers. Rather than focusing narrowly on the urban middle-class consumer market, he considers the markets' income differentials-the "mosaic structure"-which is an indispensable framework for discussing the retail and consumption practices of an emerging economy.