株式会社極東書店トップ ＞ 商品一覧 ＞ Japanese Consumer Creativity : User Innovation, Role Playing and Consumer Communities.
商品詳細
Japanese Consumer Creativity : User Innovation, Role Playing and Consumer Communities. 杉浦未樹他編 日本の消費者の創造性
・ISBN 978-0-415-81471-3 hard
| 著者・編者 | Wong, Heung-Wah / Sugiura, Miki (eds.), |
|---|---|
| シリーズ | Routledge Culture, Society, Business in East Asia Series |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜613-2227 613-449＞ |
解説
This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding, product hybridisation, portrayals and perceptions of images of beauty, and the contrast between imagined and actual consumers. The book thereby provides rich insights on the interaction between business producers and individuals' differing cultures of consumption in evolving globalised and localised marketplaces.