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Focus Groups : Theory and Practice. 3rd ed. D.W.スチュワート他著 フォーカス・グループ－理論と実践 第3版
・ISBN 978-1-4522-7098-2 paper GB£ 67.00
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| 著者・編者 | Stewart, David W. / Shamdasani, P. N., |
|---|---|
| シリーズ | Applied Social Research Methods Series |
| 出版社 | (Sage, US) |
| 出版年月 | 2015 |
| ページ数 | 224 pp. |
| 言語 | ENG |
| ニュース番号 | ＜613-40 613-L1447＞ |
解説
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.