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Retail Product Management : Buying and Merchandising. 3rd ed. 小売製品管理 第3版
・ISBN 978-0-415-57757-1 hard GB£ 187.99
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・ISBN 978-0-415-57758-8 paper GB£ 57.99
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納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-78061-0
| 著者・編者 | Varley, Rosemary, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 324 pp. |
| 言語 | ENG |
| ニュース番号 | ＜613-1011＞ |
解説
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.
Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.
Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.