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Quantitative Methods : For Business, Management and Finance. 4th ed.
・ISBN 978-1-137-37655-8 paper EUR 66.99
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お気に入り
★★★
| 著者・編者 | Swift, Louise / Piff, S., |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2014 |
| ページ数 | 736 pp. |
| 言語 | ENG |
| ニュース番号 | <612-L226> |
解説
The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications. Topics are explained in a clear, friendly step-by-step style, accompanied by examples, exercises and activities, making the text ideal for self-tuition or for the student with no experience or confidence in working with numbers. This highly successful learning-by-doing approach, coupled with the book's clear structure, will enable even the most maths-phobic student to understand these essential mathematical skills. Comprehensive in both its scope of coverage and the range of abilities it caters for, this remains a core textbook for undergraduate students of business, management and finance, for whom Quantitative Methods modules will be a key component. It will also appeal to those on related MBA and postgraduate courses. New to this Edition: - Business Modelling 'Moving on...' feature with integrated web and book activities to promote student engagement with the application of mathematical techniques in real-life workplaces - Extensive revamp of two Statistics chapters based on student and lecturer feedback - Crucial updated practical guides to using Excel and SPSS - Integrated companion website resources helps relate theory to real world examples Accompanying online resources for this title can be found at bloomsburyonlineresources.com/quantitative-methods-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.