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Health Communication : Strategies for Developing Global Health Programs. ヘルス・コミュニケーション
・ISBN 978-1-4331-1865-4 hard SFR 179.85
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お気に入り
★★★
・ISBN 978-1-4331-1864-7 paper SFR 48.15
￥13,876.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Kim, Do Kyun / Singhal, A. / Kreps, G. L. (eds.), |
|---|---|
| シリーズ | Health Communication |
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2013 |
| ページ数 | 383 pp. |
| 言語 | ENG |
| ニュース番号 | ＜612-573 612-L578＞ |
解説
Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.