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Political Marketing in the United States. アメリカにおける政治的マーケティング
・ISBN 978-0-415-63285-0 hard GB£ 171.99
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・ISBN 978-0-415-63286-7 paper GB£ 55.99
￥17,737.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-09521-8
| 著者・編者 | Lees-Marshment, Jennifer / Conley, B. / Cosgrove, K. (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 312 pp. |
| 言語 | ENG |
| ニュース番号 | ＜612-1267＞ |
解説
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
- New and emerging trends in political marketing practice
- Analysis of a broad range of political marketing aspects
- Empirical examples as well as useful theoretical frameworks
- Discussion of state/local level as well as presidential politics
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.