株式会社極東書店トップ ＞ 商品一覧 ＞ Contemporary Brand Management.
商品詳細
Contemporary Brand Management. 現代ブランド管理
・ISBN 978-1-4522-4287-3 2014 paper GB£ 125.00
￥39,600.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-4833-9960-7
| 著者・編者 | Johansson, Johny K. / Carlson, K. A., |
|---|---|
| 出版社 | (Sage, US) |
| ページ数 | 272 pp. |
| 言語 | ENG |
| ニュース番号 | ＜611-728＞ |
解説
Written by experts on branding and consumer behavior, Contemporary Brand Management focuses on the essentials of Brand Management in today's global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to the growth of brand equity and value, to brand extension and the management of a firm's brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.