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Name: Resurgence : The Four Stages of Market-Focused Reinvention.
Author: Carpenter, Gregory S. / Gebhardt, G. F. / Sherry, J. F., Jr.
ISBN: 978-1-137-27861-6

Resurgence : The Four Stages of Market-Focused Reinvention. 再起－市場中心の再発明の4段階

・ISBN 978-1-137-27861-6 hard

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著者・編者	Carpenter, Gregory S. / Gebhardt, G. F. / Sherry, J. F., Jr.,
出版社	(Palgrave Macmillan, US)
出版年月	2014
ページ数	252 pp.
言語	ENG
ニュース番号	＜611-725＞

解説

Based on a multi-year study with several large companies, the book reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline