株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Mistakes and Successes. 12th ed.
商品詳細
Marketing Mistakes and Successes. 12th ed. R.F.ハートレイ他著 マーケティングのミステイクとサクセス 第12版
・ISBN 978-1-118-07846-4 paper US$ 98.95
￥23,183.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Hartley, Robert F. / Claycomb, C., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2014 |
| ページ数 | 408 pp. |
| 言語 | ENG |
| ニュース番号 | ＜614-937B＞ |
解説
This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. Visit customselect.wiley.com to get started.