株式会社極東書店トップ ＞ 商品一覧 ＞ Public Relations Leaders as Sensemakers : A Global Study of Leadership in Public Relations and Communication Management.
商品詳細
Public Relations Leaders as Sensemakers : A Global Study of Leadership in Public Relations and Communication Management. パブリック・リレーションズとコミュニケーション管理 におけるリーダーシップのグローバルな研究
・ISBN 978-0-415-71091-6 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-415-71092-3 paper GB£ 62.99
￥19,955.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-85893-7
| 著者・編者 | Berger, Bruce K. / Meng, Juan (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 364 pp. |
| 言語 | ENG |
| ニュース番号 | ＜610-861 610-L713＞ |
解説
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications.
This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.