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商品詳細
Entrepreneurship : Venture Initiation, Management, and Development. 2nd ed. 企業家精神－ベンチャーの創業、経営、発展 第2版
・ISBN 978-0-7656-3113-8 2015 hard GB£ 260.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-70460-9
| 著者・編者 | Vozikis, George S. / Mescon, T. S. / Feldman, H. D. et al., |
|---|---|
| 出版社 | (Sharpe / Routledge, UK) |
| ページ数 | xii, 459 pp. |
| 言語 | ENG |
| ニュース番号 | ＜610-754＞ |
解説
The authors present core concepts of entrepreneurship in an easy-to-follow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a real-life entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book.
Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book's strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.