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Name: Entrepreneurship. 3rd ed.
Author: Bygrave, William D. / Zacharakis, A.
ISBN: 978-1-118-58289-3

Entrepreneurship. 3rd ed. W.D.バイグレイヴ他著『アントレプレナーシップ』第3版

・ISBN 978-1-118-58289-3 paper

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著者・編者	Bygrave, William D. / Zacharakis, A.,
出版社	(Wiley, US)
出版年月	2014
ページ数	593 pp.
言語	ENG
ニュース番号	＜610-746＞

解説

Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as case studies that provide relevant views. Up-to-date examples and references provide entrepreneurs with the most useful information.