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Aiming Big with Small Cars : Emergence of a Lead Market in India. 小型車による大きな目標－インドにおける主導市場の出現
・ISBN 978-3-319-02065-5 hard EUR 99.99
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| 著者・編者 | Tiwari, Rajnish / Herstatt, C., |
|---|---|
| シリーズ | India Studies in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2014 |
| ページ数 | x, 229 pp. |
| 言語 | ENG |
| ニュース番号 | ＜610-446 610-780＞ |
解説
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.