株式会社極東書店トップ ＞ 商品一覧 ＞ Social Media and Emerging Economies : Technological, Cultural and Economic Implications.
商品詳細
Social Media and Emerging Economies : Technological, Cultural and Economic Implications. ソーシャルメディアと新興経済 －技術的・文化的・経済的含意－
・ISBN 978-3-319-02489-9 soft
お気に入り
★★★
| 著者・編者 | Del Giudice, Manlio / Della Peruta, M. R. / Carayannis, E. G., |
|---|---|
| シリーズ | SpringerBriefs in Business |
| 出版社 | (Springer, GW) |
| 出版年月 | 2013 |
| ページ数 | 83 pp. |
| 言語 | ENG |
| ニュース番号 | ＜610-379 610-L751＞ |
解説
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.