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Unruly Media

Unruly Media : YouTube, Music Video, and the New Digital Cinema. 手に負えないメディア -YouTube、ミュージック・ビデオ、新しいデジタル映画-

・ISBN 978-0-19-976699-4 hard US$ 160.00

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・ISBN 978-0-19-976700-7 paper US$ 45.99

¥10,774.- (税込) (※)価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-19-936901-0

著者・編者Vernallis, Carol,
出版社(Oxford U. Pr., US)
出版年月2013
ページ数368 pp.
言語ENG
ニュース番号<610-2221 610-L764>

解説

Unruly Media argues that we're on the crest of a new international, intermedial style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn, driven by digital technologies and socioeconomic changes, calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video, after migrating to the web, becomes more than a way of selling songs. YouTube's brief and low-res clips encompass many forms, and foreground reiteration, graphic values and affective intensity. All three of these media are riven by one another: a trajectory from YouTube through music video to the new digital cinema reveals structural commonalities, especially in the realms of rhythm, texture and form. Music video, YouTube, and postclassical cinema remain undertheorized. This is the first book to account for the current audiovisual landscape across medium and platform-to try to characterize the audiovisual swirl. Unruly Media includes both new theoretical models and readings of numerous current multimedia works. It also includes several chapters devoted to the oeuvre of highly popular directors, their films, commercials and music videos. Unruly Media argues that attending equally to soundtrack and image can show how these media work, and the ways they both mirror and shape our modern experience.