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Name: MBA Marketing.
Author: McDonald, Malcolm / Kolsaker, A.
ISBN: 978-1-137-30029-4

MBA Marketing.

・ISBN 978-1-137-30029-4 paper

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著者・編者	McDonald, Malcolm / Kolsaker, A.,
出版社	(Palgrave Macmillan, UK)
出版年月	2014
ページ数	584 pp.
言語	ENG
ニュース番号	＜613-1009B＞

解説

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.