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Management Research

Management Research : Applying the Principles. 応用経営研究方法-原理を応用する

・ISBN 978-0-415-62811-2 hard GB£ 160.00

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・ISBN 978-0-415-62812-9 paper GB£ 82.99

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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-315-81919-8

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著者・編者Rose, Susan / Spinks, N. / Canhoto, A. I.,
出版社(Routledge, UK)
出版年月2015
ページ数419 pp.
言語ENG
ニュース番号<609-625>

解説

For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every step of the research journey, from defining the project to communicating its findings.

Management Research: Applying the Principles provides just such a resource. Structured around the key stages of a research project, it is designed to provide answers to the questions faced by new researchers but without neglecting the underlying principles of good research. Each chapter includes 'next steps' activities to help readers apply the content to their own live research project. The companion website provides extensive resources, including video tutorials, to support the development of practical research skills.

The text reflects the richness and variety of current business and management research both in its presentation of methods and techniques and its choice of examples drawn from different subject disciplines, industries and organizations. Management Research: Applying the Principles combines diversity of coverage with a singularity of purpose: to help students complete their research project to a rigorous standard.