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Technology Entrepreneurship

Technology Entrepreneurship : Bringing Innovation to the Marketplace. 技術の企業家精神-市場にイノベーションをもたらす

・ISBN 978-1-137-02010-9 paper

お気に入り
著者・編者Evers, Natasha / Cunningham, J. / Hoholm, T.,
出版社(Palgrave Macmillan, UK)
出版年月2014
ページ数394 pp.
言語ENG
ニュース番号<609-599>

解説

Written by three leading academics in the field, this core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on business and management degrees, as well as for those studying similar modules on engineering, science and computing programmes.