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Managing Innovation Adoption : From Innovation to Implementation. イノベーションの採択の管理
・ISBN 978-1-4724-1335-2 2014 hard GB£ 171.99
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・ISBN 978-0-367-60079-2 2020 paper GB£ 46.99
¥14,886.- (税込) ※(※)価格はご注文時の参考価格となります。
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版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-1-315-59360-9
| 著者・編者 | Talukder, Majharul, |
|---|---|
| 出版社 | (Gower, UK) |
| ページ数 | 226 pp. |
| 言語 | ENG |
| ニュース番号 | <609-597> |
解説
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of innovation by an organization, very little is known about its acceptance by individuals within it. Managing Innovation Adoption is about managing technological innovation implementation at work in an effective way by presenting a new theoretical framework. Based on the theory of reasoned action (TRA), the technology acceptance model (TAM) and other conceptual frameworks, Dr Talukder's enhanced model combines factors from existing and original models to create a coherent new model. The data collected proves that it can be used to assist a broader understanding of how people in an organization adopt and use innovations. As well as contributing to academic knowledge, the author's discoveries have practical implications for organizations, managers, administrators and employees.