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商品詳細
Health Communication : From Theory to Practice. 2nd ed. ヘルス・コミュニケーション 第2版
・ISBN 978-1-118-12219-8 paper US$ 98.95
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| 著者・編者 | Schiavo, Renata, |
|---|---|
| シリーズ | Jossey-Bass Public Health |
| 出版社 | (Jossey-Bass, US) |
| 出版年月 | 2014 |
| ページ数 | 544 pp. |
| 言語 | ENG |
| ニュース番号 | ＜609-1779 609-536＞ |
解説
Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:
- Health equity
- Urban health
- New media
- Emergency and risk communication
- Strategic partnerships in health communication
- Policy communication and public advocacy
- Cultural competence
- Health literacy
- The evaluation of health communication interventions
To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e
This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.