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Product Variety in Automotive Industry : Understanding Niche Markets in America. 自動車産業における製品の多様性－米国のニッチ・マーケットを理解する－
・ISBN 978-3-319-01906-2 soft EUR 49.99
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お気に入り
★★★
| 著者・編者 | Guerzoni, Marco, |
|---|---|
| シリーズ | Springer Briefs in Business |
| 出版社 | (Springer, GW) |
| 出版年月 | 2014 |
| ページ数 | x, 63 pp. |
| 言語 | ENG |
| ニュース番号 | ＜609-271＞ |
解説
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.?